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Hispanics Political Empowerment

Hispanic-Latinos Demographics in the US

Hispanics in the US as they enter the new Millennium
The Latin Quarter News

Hispanics will have more opportunities in the US just because they speak two languages. Hispanics will have more economic opportunities in the new millennium as they become proficient in the two most important languages: English and Spanish

About 64% of Hispanics in the US do not have a preference for either English or Spanish, as they are able to deal with either one, according to Rick Tobin, president of Strategy Research corporation.
Furthermore, 32% of Hispanics have no preference for the language advertising is presented, 14% prefer them bilingually, 23% in English and 30% in Spanish.
The purchasing power of Hispanics, in 2003 was about $800 billions.
About 30% of Hispanic households have computers, of which19 % have Internet access, and35 % use cellular telephones.

It is found that Hispanics that have lived longer in the US are returning to their roots, compared with the recently arrivals who appear wanting to integrate themselves faster to the US culture.

Hispanic population of the US at the end of 2003 could be about 44 millions, that is about 15% of the total population.
It is projected that by year 2015 Hispanics will be about 62.7 million.

About 63% of the Hispanics are Mexican, 15% of South and Central American origin, 10.5% of Puerto Rican origin, 4.5% of Cuban origin, and other Hispanics 7%.
That is about 80% Mexican, Puerto Rican and Cuban; and about 20% other Hispanics with no political representation.
About 60% of the Hispanics live in ten cities, such as: Los Angeles with 6.9 million, New York with 3.8 million, Miami with 3.5 million, San Francisco with 1.4 million, and Chicago with 1.4 million.
Seven states in the US have over 1 million Hispanics. The Hispanic population is about 34% in California, 19.2 % in Texas, 8.6 % in New York, 7.3 in Florida, 4.0 % in Illinois, 3.5 % in Arizona, and 3.2 % in New Jersey.

Hispanic-Latinos Population in the US
• In 1998, over 33 million people
• Constitute over 12% of the U.S. population, up from 4.7% in 1970 and 6.4% in 1980.
• The fastest growing segment of the U.S. population; 66% growth during the 1980 to 1990 decade, compares to about 9% growth in the nation's total population.
• Growth projection: By the year 2000 the Hispanic-Latin population will be about 40 million people. By the year 2040 the Hispanic population is projected to be 25 % of the total U.S. population.

Hispanic Household
• Over 6.8 million
• Outnumbers the size of any other ethnic group.
• 48% of the heads of the household arrived in the U.S. since 1980.
• Over 75% live within 5 states: California, Texas, New York, Florida and Illinois.
• Basically urban dwellers; 90% live in urban areas, compared to 66% of non-Hispanics who live in metropolitan areas.

Hispanic Purchasing Power in the US:
• Exceeds $800 billion annually.
• By the year 2005, it will be over $900 billion.
• Concentrated, consumer oriented, brand loyal and fast-growing.
• Ideal market for any company wishing to promote their goods and services.

Hispanic Businesses in the US:

• In year 2000, about 2 million Hispanic-owned business operated in the U.S.
• Receipts for Hispanic-owned firms increased by 195 percent during 1987 to 1992. In comparison, receipts for all U.S. firms grew by 67 percent.
• Hispanics are second, after the Native American Indians, to live and establish in the U.S.
• Very patriotic. Hispanics have the largest number Medal of Honor Winners than any other ethnic group in the U.S.. Latest count in 1996 was 38.
• Hispanics are the largest represented ethnic group in the U.S. armed forces - above their % of the general population.
• Highly underrepresented at all levels in all agencies of the federal government.
• The under representation of Hispanics must be corrected at top government and private sector decision making positions, in procurement opportunities, in academia, all other.

Data compiled by: The Latin Quarter News

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